Process
From firstconversationto launch.
Included in every project
- Discovery & requirements
- Scope, proposal & planning
- Wireframes & visual direction
- Development & implementation
- Testing, responsive QA & optimisation
- Deployment & handover
Optional, agreed separately
- Ongoing maintenance
The journey
Seven stages, one shared plan.
Smaller projects move through these stages quickly; larger ones may repeat design and development in milestones. The structure stays the same.
Discovery & requirements
Understand the business, the audience, and what the project must achieve.
What happens
- Initial conversation about goals, audience and constraints
- Review of any existing website, app, brand assets or content
- List of must-have and nice-to-have requirements
Outcome
A shared understanding of the problem and what success looks like.
Scope, proposal & planning
Agree on exactly what will be built, how, and in what order.
What happens
- Written scope of features and pages
- Proposal covering approach, deliverables, timeline and cost
- Milestones and review points
Outcome
An agreed scope. Timelines and cost are confirmed here — not before.
Wireframes & visual direction
Shape structure first, then the look and feel.
What happens
- Page or screen structure and user flows
- Visual direction: typography, colour, imagery and motion
- Key designs reviewed and refined together
Outcome
Approved structure and designs to build from.
Development & implementation
Build the product with maintainable, well-structured code.
What happens
- Frontend, backend and integrations as scoped
- Progress shared at agreed milestones
- Content added and refined
Outcome
A working product ready for testing.
Testing, responsive QA & optimisation
Check that everything works — everywhere it needs to.
What happens
- Testing across screen sizes and common browsers or devices
- Accessibility and form checks
- Performance and SEO basics reviewed
Outcome
Issues found and fixed before launch.
Deployment & handover
Launch, verify, and put you in control.
What happens
- Deployment to production hosting or app stores
- Post-launch checks
- Handover of access, source code and notes, as agreed
Outcome
A live product and everything you need to run it.
- Optional
Ongoing maintenance
Optional support after launch, agreed separately.
What happens
- Updates and fixes
- Content or feature changes
- Dependency and security updates
Outcome
Your product stays current and working.
Good to know
Timelines and outcomes.
Timelines depend on scope, content readiness and how quickly feedback can be given. A realistic schedule is proposed once the scope is agreed — not before.
We don't promise rankings, sales or other business outcomes. We do commit to building what was agreed, to a high standard, and to telling you early if something changes.
Ready for
step one?
Discovery starts with a simple conversation. Share your idea and we'll take it from there.