GSAP & Interactive Experiences
Motion with a purpose. Experiences people remember.
The problem
Why it matters.
Static pages can struggle to stand out, but heavy-handed animation is worse: it slows the site, distracts from the content and frustrates people who just want information.
Well-engineered motion guides attention, explains sequence and gives a brand personality — and it stays smooth on mid-range phones and switches off for people who prefer reduced motion.
What you get
Key features.
- 01
Scroll storytelling
Sequences that reveal content as visitors scroll, without hijacking the scrollbar.
- 02
Considered timing
A consistent easing and duration system so motion feels designed, not random.
- 03
Performance-aware
Transform and opacity animations, cleaned up properly, tested on real phones.
- 04
Accessible fallbacks
Content stays fully usable with reduced motion or if scripts fail.
Fit
Who it's for.
- Product and brand launches
- Creative studios, agencies and portfolios
- Campaign and landing pages
- Existing sites that need a more distinctive feel
Deliverables
Typically included.
- Motion direction aligned with the brand
- Scroll-triggered sections and timelines
- Page transitions and micro-interactions
- Reduced-motion fallbacks
- Performance testing on mobile devices
Exact deliverables are confirmed in each project's scope.
Workflow
How it comes together.
- Step 1
Concept
What the motion should communicate and where it belongs.
- Step 2
Prototype
Key interactions built early to validate feel and performance.
- Step 3
Build
Full implementation with GSAP timelines and ScrollTrigger.
- Step 4
Tune
Timing, device testing and reduced-motion review.
Relevant technologies
- GSAP
- ScrollTrigger
- Framer Motion
- Lenis
- Three.js
- Next.js
Will animation slow down my website?
It can if it's done carelessly. We favour transform and opacity animations, load what's needed, and test on mid-range phones to keep things smooth.
What about visitors who prefer less motion?
We respect the reduced-motion setting on their device: animations are removed or simplified and all content remains available.
Can you add animation to an existing site?
Often, yes — depending on how the site is built. We'll review it first and recommend what's practical.
Let's talk about
GSAP & Interactive Experiences.
Share what you have in mind — even a rough idea — and we'll suggest a sensible scope and next steps.